Program Overview

Marketing

Sales

Operations

General

Phased Implementation

Phase I

Phase II

Phase III

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Business Boosting Program:

Increasing Sales & Profits for Your Business

This program is a business assessment with action plan for your company.  The Scope of Work outlined in the Agreement takes between 8 – 12 weeks to implement.

The cornerstone to Acara’s success is our three pronged approach to boosting your business by utilizing our extensive expertise in marketing, sales and operations. 

1. Implement a marketing program to drive leads

2. Build a sales system to capture and convert leads to clients

3. Insure the operation runs efficiently and effectively with a focus on quality clinical procedures and customer service to build repeat and referral business.

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More specifically this program includes the following Scope of Work:

Marketing

1. Market Assessment analyzing size of target audience and competition

2. Two month Marketing & Promotions Plan with budget

3. Marketing communications tools including:

4. • Print advertisement (1)
   • Point of purchase display (1)
   • Postcard (1)
   • E-broadcast template setup in the Acara Lead Capture & E-broadcast System (training to use the system included)

   (Design fees will be charged for additional marketing communication tools and/or production fees will be charged for customization of the above tools for multiple applications of the tools)

5. Website recommendations in accordance with Acara’s best practices

Sales

1. 3 year Sales Forecast

2. PowerPoint presentation to support 1 in-house event.

3. Event Guide

4. Acara representative onsite for 1.5 days to conduct sales training plus operations support or event facilitation

5. Sales Training Materials 

Operations

1. High Impact Action Plan identifying steps that will have an immediate affect on profitability plus implementation coaching

2. Business Review of your operation.

3. Acara representative onsite for 1.5 days to conduct the operational and market review

4. An Acara Client Portal accessible during the time you are working with Acara.  This internet portal provides you access to team contact information, file access for reports, plans and guides and project milestones and to-dos.

5. Access to Acara’s Preferred Vendor program during the time you are working with Acara.  The program includes a group of select vendors who offer Acara clients preferred pricing and/or special service offerings.

General

1. Coaching teleconference calls (8):

   • Call 1: Review and discussion of the High Impact Action Plan

   • Call 2: Review and discussion of the Marketing & Promotions Plan

   • Call 3 – 8: Implementation coaching including review of the action items concerning operations, marketing, and event planning if applicable.

Phased Implementation

We implement the above Scope of Work through a three phase process that takes approximately 8 – 12 weeks.  Acara’s team of marketing, sales and operations experts work directly with your team to gather information, conduct analysis, report the findings and support the implementation of the plan.

Phase I (approximately 2 weeks)

1. Upon signing the Agreement Acara forwards an Information Request List (IRL) and schedules a launch call.

2. The IRL is a series of questions concerning your business.  In addition, the IRL requests copies of past financial statements, marketing materials and plans along with photographs of your location.  All information must be submitted to Acara no later than 2 weeks from the project start date.

3. A project launch call is held within 2 – 4 business days after the Agreement is signed to introduce team members, discuss how we communicate, and review next steps.

4. The Acara Client Portal is setup post launch call.

5. Acara conducts market research on the demographics and the competitors within the market.

6. Acara conducts a review of your website.

7. During the first few weeks of the program, Acara will touch base with you and your team on an as needed basis with questions and clarification concerning the IRL information.

Phase II (approximately 3 weeks)

1. Acara conducts a 1.5 – 2 day site visit to assess your operation, the market and meet with the team.  During this time a selection of competitive visits are conducted plus a review of the front desk, staff schedules, treatment room functions, retail program and technology is conducted.

2. Acara reviews the IRL information along with the information gathered during the initial site visit.

3. Acara reviews current and past marketing materials along with any results from your past marketing programs.

4. Acara’s team of operations and marketing professionals prepares a High Impact Action Plan with action items focused on having impact on the bottom line.

5. Acara prepares your Marketing and Promotions Plan with budget.

6. The first scheduled conference call is held to review and discuss the High Impact Action Plan.

Phase III (approximately 5 weeks)

1. Acara conducts the second scheduled conference call to review the Marketing and Promotions Plan with budget.

2. Acara continues weekly conference calls (5) to guide you through the implementation of the Marketing and High Impact Action Plan.

3. Acara provides marketing communication tools to Client to implement the Marketing Plan.

4. Acara representative is onsite for 1.5 days to conduct sales training plus operations support or event facilitation.

5. Acara conducts the final conference call to review the implementation progress and discuss next steps.

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